About me

Your expertise is too valuable to get lost in translation. I’m here to help you say it right

My first year, I begged for clients.

To say that it was rough is an understatement. But I was determined to make it work. I put in tremendous effort to get where I was, and I really wanted people to take me seriously. I thought I had to sound just like everyone else out there, you know, all polished and professional. And that's exactly what I did! I completely scrubbed my personality from my writing because I figured that's what would make potential clients respect me. Turns out, that approach totally flopped. Big time.

I realized I needed a new strategy, so I became obsessed with how consultants who were actually booking clients wrote their stuff. I collected every piece of marketing material I could find – ads, newsletters, email campaigns, and sales pages. My computer filled with folder after folder of samples and links to pages that actually converted. I dedicated hours analyzing what made them work.

But studying wasn’t enough. I needed to learn how to write in a way that connected with real people. So I started listening, but really listening to how people actually talk. I took notes during client calls, quietly observed conversations in Facebook groups, and carefully tracked which of my emails sparked enthusiastic responses versus those that were met with silence. What I truly wanted to understand was the magic formula that moves people to take action.

That’s when everything changed. I stopped trying to sound impressive and started having real conversations in my copy. I wrote like I was talking to a friend who needed my help.

Today, I help coaches discover this same power. I tune in to those genuine, unfiltered moments when they share their expertise without overthinking it. Then I take those raw, authentic insights and transform them into messaging that resonates deeply with exactly the clients they want to attract. When they stop trying to sound like everyone else and start sounding like themselves, that’s when they start booking.

My passion for authentic communication didn’t appear out of nowhere. I discovered copywriting in 2016 through AWAI. The classes strengthened my writing, and I wanted nothing more than to make it my career. But life had other plans. I had a knack for tech and built my own website out of necessity. Soon, others started asking me to build theirs, and before I knew it, I had turned website design into a living.

But I never stopped writing. Clients needed website copy, and I saw how the right words could transform their message.

That’s when everything changed. Beyond websites, I noticed how coaches and consultants were struggling to explain what they actually do. The moment I’d ask them to tell me what they do or who they help, they’d freeze up. These brilliant people would either stumble over their words or give me these vague answers that totally missed their magic. They didn’t need marketing, or a fancy website. They needed someone to help them put their genius into words that actually hit home and make people listen.

Here's How We Can Work Together

Web Design for Growth

Ever notice how your potential clients check out your website but don’t book that discovery call? Your expertise deserves better than a pretty-but-passive online home. I create websites that work as hard as you do. Yes, they’ll look professional and reflect your unique approach—but more importantly, they’ll turn visitors into clients.

Conversion-Driven Email Marketing

I’ll help you write emails that feel like you’re sitting across from your ideal client—naming their exact struggles, offering real solutions, and guiding them naturally toward working with you. When your emails sound like the thoughtful, helpful coach you are, your subscribers will respond, book calls, and become your biggest advocates.

Marketing Copy (copywriting)

Let’s turn your website words and emails from “professional but forgettable” to “impossible to ignore.” We’ll capture your actual voice and weave it into every page and message. When potential clients read copy that addresses their specific challenges in language that resonates, they don’t just nod and click away—they reach for their calendars to book that call with you.

Marketing Sales Funnels

Tired of having a website that looks pretty but doesn’t fill your calendar? I’ll build you a marketing pathway that guides your ideal clients from “just browsing” to “when can we start?” Instead of hoping visitors eventually become clients, we’ll create clear steps that naturally lead them toward booking that call or purchasing your program.