Back when I started, I was all about sounding ‘very’ professional. I wanted people to think I was this all-knowing expert. So I used fancy words and tried to sound really serious. But it didn’t work. Being real worked better. You see, I wanted to move people, not lecture them.

So I tried something new. I started listening more, but really listening to how people actually talk! And I was all in! I hung out in Facebook groups, listened in on client calls, read casual emails, and even eavesdropped on conversations at trainings (shhh!). I was looking for the magic words that make people lean in and listen.

And here’s what I learned: people let their guard down when they’re just being themselves. Yes, that simple. 

But something weird happens when we go online. Suddenly everyone puts on their professional voice, like they’re trying to impress their high school English teacher. We try too hard. We become forgettable. Unreachable.

So I became a professional eavesdropper (the good kind, I promise). I collect those pure, unfiltered words. The ones that slip out when people get excited or frustrated or passionate about something. Then I help coaches transform those authentic moments into powerful messages that make their ideal clients think ‘Finally, someone who gets me!’ Because when your message feels like a conversation with a trusted friend, your expertise gets the attention it deserves.