I help undervalued coaches nail their sweet spot with my signature messaging framework, so they attract clients who'll pay for it
I help undervalued coaches nail their sweet spot with my signature messaging framework, so they attract clients who'll pay for it
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Your expertise deserves a message that sells
Package your expertise into a Core Message that makes people say "I need this!" Get the Blueprint
When your message is clear, your ideal clients understand your value.
Hi, I'm Petra Cutri
The most unforgettable messages aren't written — they're spoken.
Look, the best messages come straight from real people being real. In person, you get it all, not just WHAT they say, but HOW they say it. But something weird happens when we go online. Suddenly everyone puts on their professional voice. Stiff. Formal. Forgettable. Like they’re trying to impress their high school English teacher.
You see, messages without emotion get ignored. People scroll past them.
It took me years to learn this. When I got started, I obsessed over serious 
copy. And let me be honest, it didn’t work the way I planned. Then I started to eavesdrop. (Ahem, to listen,… really listen.) I listened in on Facebook groups, client calls, casual emails, and in-person trainings.
That’s when it hit me, people drop their guard when they’re just… well…being. Just them. Speaking their truth. Letting their true selves out. And that’s where you find pure gold.
We don’t connect with perfect. We connect with real.
So I became a professional eavesdropper (the good kind, I promise). I collect those pure, unfiltered words. The ones that slip out when people get excited or frustrated or passionate about something. Then I help coaches and consultants get to the heart of what they do. Because when you get your message right, your expertise finally gets the attention and clients it deserves.
You know that your work transforms lives. But right now?
Your website isn't bringing any clients
Your social posts get lost in the noise
Your blog feels like shouting into the void
It’s not your expertise that’s the problem. It’s your message.
Introducing the Core Message Architect™
A 3-month intensive partnership where we'll craft a message so magnetic, your ideal clients will come to you ready to invest. No more second-guessing your words. No more being overlooked. Just clarity, confidence, and clients who already know your value.
How It Works
Month 1: Find Your Message Foundation
We dive deep into your work, your clients, and your unique approach. Together, we uncover the true value that makes clients say "yes" - going beyond surface solutions to reveal what really sets you apart.
Month 2: Shape Your Core Message
We take all those insights and shape them into a clear, compelling message that captures your expertise. No more struggling to explain what you do. Your value becomes instantly clear to ideal clients.
Month 3: Bring Your Message to Life
You get a framework to turn your core message into content that converts. From your website to social posts to sales calls, you'll know exactly what to say to attract and engage your ideal clients.
The Experience
Weekly 1:1 Strategy Sessions
Dedicated time to refine and perfect your message
Voice/Text Access
Get support between sessions when you need it most
Custom Messaging Frameworks
Tailored tools to capture your unique value
Implementation Support
Guidance on bringing your message to life
Ready to Stop Being Overlooked?
Book a call to see how we can make your expertise clear and compelling
Here's what makes my approach different:
I start with your message, not tactics. Because all the social media posts and paid ads in the world won't work without the right words to attract your ideal clients.
Your marketing questions answered
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